Celebrating Ziva Dhoni’s first endorsement

Dr. Sandeep Goyal wonders whether the former Indian cricket team captain's daughter should be ...

The Storm In A Teacup

Dr. Sandeep Goyal puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' ca...

Hello FAU-G! Bye-Bye PUBG!

Dr Sandeep Goyal writes that Akshay Kumar’s announcement has given FAU-G both the PR hi-ground, and possibly a first mover advantage crea...

Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...

Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

Nepotism: Advertising Industry better or Bollywood?

Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Adve...